The Herd were founded in 1965 in South London, With new members Peter Frampton (vocals and guitar), Andy Bown (keyboards), and Andrew Steele (drums), the group got the line-up that made it famous. They brought in the songwriters/producers Ken Howard and Alan Blaikley, who brought in Steve Rowland to produce. The band was signed to Steve’s DOUBLE R Productions.

After a UK singles chart near-miss with “I Can Fly” (April 1967), the haunting “From the Underworld”, (August 1967) based on the legend of Orpheus and Eurydice, reached number six later that year with help from copious plays on pirate radio. It was a hit in many other countries, in the Netherlands the song reached number three.[3] “From the Underworld” was followed by “Paradise Lost”, (November 1967) which made it up to number 15. Their greatest success came with “I Don’t Want Our Loving to Die”, (March 1968) a number five UK hit single.